Our Mission

Expensive & Difficult is more than a brand. It’s a community built on confidence, connection, and support. We believe in creating pieces that feel elevated, while building a space where women empower one another.

Our pieces are simple on purpose: clean lines, premium feel, and a message that says what you won’t apologize for.

This brand is also a circle. We build community that actually backs each other; Sharing wins, showing up for launches, and choosing quality over noise. Every snapback is a reminder to put yourself first, price your time with courage, and keep your bar high.

We’re not chasing trends. We’re crafting staples you’ll reach for on the best days and the hard days; the ones where you need your crown, not a costume. Confidence worn loud. Standards worn proud.